Published: 2025-03-11 16:07:21
Keywords: OpenAI, ChatGPT, Schibsted Media Group, AI journalism, Nordic news, media partnership, content attribution
Abstract
OpenAI has partnered with Schibsted Media Group to integrate content from several leading Nordic publications into ChatGPT, providing users with attributed news summaries from across the Nordic region. This collaboration will bring Schibsted’s journalism to ChatGPT’s 300 million users while exploring new ways for publishers to distribute and monetize content in AI-driven environments.
A New Chapter for News in AI
In a significant development for both AI and journalism, OpenAI and Schibsted Media Group have announced a new partnership that will bring Nordic news content to ChatGPT users worldwide. The agreement will integrate articles from major Scandinavian publications, including national newspapers VG, Aftenposten, Aftonbladet, and Svenska Dagbladet, directly into OpenAI’s products.
When ChatGPT users ask questions about current events or topics covered by these publications, they’ll receive up-to-date news summaries with clear attribution back to Schibsted’s media brands. This attribution is crucial, as it allows users to verify information while ensuring the original publishers receive proper recognition for their journalistic work.
Benefits for Both Companies and Consumers
For Schibsted Media Group, this partnership represents an opportunity to reach new audiences and adapt to the evolving digital landscape. With ChatGPT’s massive user base of approximately 300 million people, Schibsted’s content will gain exposure to readers who might not otherwise encounter these Nordic publications.
For OpenAI, integrating quality journalism from established media brands enhances ChatGPT’s ability to provide accurate, timely information. Users benefit from accessing reliable news content from across the Nordic region, with the assurance that it comes from reputable sources.
Schibsted’s Existing AI Initiatives
This isn’t Schibsted’s first venture into AI. The media group has already implemented several AI-powered tools to enhance its journalism and reader experience:
- An AI chatbot at Aftonbladet that answered over 600,000 reader questions about the US presidential election
- Personalized weekly news summaries to help readers stay informed
- Text-to-speech technology that converts news articles into audio content
- Text-to-video solutions that transform articles into multimedia content
These initiatives demonstrate Schibsted’s commitment to using AI as a complement to traditional journalism rather than a replacement.
Implications for the Future of Journalism
This partnership highlights the evolving relationship between AI companies and traditional media organizations. As Siv Juvik Tveitnes, CEO of Schibsted Media Group, noted: “This partnership is part of Schibsted Media’s broader efforts to integrate AI in ways that support and strengthen journalism.”
The collaboration suggests a potential path forward where AI platforms and news publishers work together rather than in competition. By engaging early in this evolving landscape, Schibsted positions itself to help shape how quality journalism can be “distributed, monetized, and sustained in AI-driven environments.”
From OpenAI’s perspective, Varun Shetty, Head of Media Partnerships, emphasized that the partnership furthers their “goal of supporting quality journalism around the world” while enhancing the ChatGPT experience with relevant and timely news content.
What This Means for News Consumers
For everyday users, this partnership represents an important step in addressing one of the major criticisms of AI systems – their tendency to present information without clear sourcing. With proper attribution to Schibsted’s publications, ChatGPT users can:
- Receive timely news from the Nordic region
- Verify information by checking the original sources
- Distinguish between AI-generated content and human journalism
- Support quality journalism by engaging with the original publishers
This model could serve as a template for future partnerships between AI companies and news organizations worldwide, potentially creating a more sustainable ecosystem for digital journalism.
Conclusion
The OpenAI-Schibsted partnership represents an innovative approach to integrating quality journalism with AI technology. As these types of collaborations evolve, they may reshape how we access, consume, and value news in an increasingly AI-driven information landscape. What do you think about news organizations partnering with AI companies? Will this help preserve quality journalism or fundamentally change it?